TL, Market Service Coordinator, Digital Strategy & Online Media Management

March 7, 2022

Job Description

First Bank of Nigeria Limited

First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
We are recruiting to fill the position below:
Job Title: TL, Market Service Coordinator, Digital Strategy & Online Media Management
Job Identification: 479
Location: Nigeria
Job Objective(s)

Facilitate strategy development and operational planning for the Digital Marketing unit. Oversee the formulation of standards and guidelines in partnership with relevant stakeholders. Provide project management support for digital marketing projects and monitor performance against defined objectives/metrics.
Provide multi-channel insights to all digital marketing campaigns and work with Campaign Management Lead and business stakeholders in process of ideating new campaign opportunities. Translate digital marketing campaign objectives into KPI and metrics data and provide report on digital marketing performance.

Duties & Responsibilities

Apply deep knowledge, differentiated points-of-view and rigorous analytics to shape digital marketing strategies and operating models in order to support achievement of defined goals and objectives
Work with unit head, Digital Marketing to define and align key metrics/performance indicators to marketing goals and overall business goals
Look out for right digital partnerships.
Drive innovations and digital partnerships on how to optimize revenue through partnerships, innovations and insights
Identify current and future digital marketing opportunities and develop targeted strategic action plan regarding these opportunities
Provide trend insights, analytics, and recommended actions for continuously improvement of the Digital Marketing function
Drive and manage implementation of approved digital marketing plans/initiatives
Manage all digital marketing projects: schedules, data requests, assignments, tasks, and project meetings
Works with other teams to develop content strategy, social media strategy, campaign strategy etc.
Monitor and report performance of agencies/vendor partners against SLAs
Work with key stakeholders to identify and highlight historical insights relevant to new campaign opportunities.
Provide report to relevant stakeholders on defined metrics and KPIs in intuitive and formats including improvement recommendations where required
Use reporting and analytics toolset to create relevant customer views to support campaign optimization.
Assist in metrics definition and formulation
Execute research requests and provides insights to support digital marketing activities
Manipulate and interpret large data volumes from various internal data sources. Transforms data into actionable insights.
Researches and analyzes analytics data to determine trends and identify opportunities for customer growth and digital conversion rate optimization
Develops KPI dashboards

Job Requirements

Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
Professional Diploma in Digital Marketing will be an added advantage or the relevant


7 – 10 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage


Advertising Practitioners Council of Nigeria (APCON)
National Institute of Marketing Nigeria (NIMN)
Certified Facebook Ads Buying Professionals in Africa
Certified Google Ads and Digital Sales Specialist
Digital Marketing
Nigerian Institute of Management (NIM)
Chartered Institute of Marketing (CIM)
Nigerian Institute of Public Relations (NIPR)
Social listening tools access such as Hootsuite, Talk Walker, Similar Web, Keyhole, Tweet Reach, Traackr, Onalytica (tracks campaign monitoring / analysis, influencer marketing, brand & event monitoring and market research)
Canva, SnapSeed, Poster Maker
Knowledge in Structured Query Language (SQL)
Search engine and email marketing

Application Closing Date
18th March, 2022.
How to Apply
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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