Social Media and Community Lead

October 17, 2022

Job Description

  • Lagos

Gokada Nigeria

Gokada is the future of transportation in Nigeria starting with two-wheeler taxi-motor bikes (Okada’s) ride-hailing. We are staying true to two things as a transportation company: safety is #1 priority and the city is #1 customer. Our vision is to become the Operating System of cities for mobility, on-demand services, and financial services, by driving social and economic inclusion. Our purpose is: how can we make cities more livable?
We are recruiting to fill the position below:
Job Title: Social Media and Community Lead
Location: Lagos
About the Role

As the Social Media and Community Lead for our service, your primary focus is to engage, grow and delight our community and audience through social media marketing strategy and implementation.
Simplified – we simply want you to create fun, engaging, exciting content that will be disseminated to our different audiences digitally.
All content must take a creative spin on storytelling and be in line with the overall brand messaging and guidelines.


Set and implement social media and communication campaigns to align with marketing strategies
Provide engaging text, image and video content for social media accounts
Respond to comments and customer queries in a timely manner
Monitor and report on feedback and online reviews
Organize and participate in events to build community and boost brand awareness
Coordinate with Marketing, PR and Communications teams to ensure brand consistency
Grow engagement across all social media channels
Liaise with Tech and Sales departments to stay updated on new products and features
Build relationships with customers, potential customers, industry professionals and journalists
Stay up-to-date with digital technology trends.

You’ll be a great fit if you have the following skills:

B.Sc / BA in Marketing, Communications or similar field is a plus
Ability to create engaging content
2-4 years Hands-on experience with social media management for brands
Excellent verbal and written communication skills – Strong sense of brand voice
Ability to think quickly
Public Relations / Business Development skills
Reputation Management skills
Strong copywriting skills
A sense of humour
An understanding of conventions and purposes of specific marketing processes and methods
An understanding of the conventions and ‘best practices’ of specific social media platforms
Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and viral content)
Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
Ability to interpret website traffic and online customer engagement metrics
Knowledge of online marketing and marketing channels
Attention to detail and ability to multitask.

Why Gokada?

Meaningful Rewards: Competitive base pay, Flexible Leave Plan, Health Insurance, Training & Skills Development
Meaningful Work: Your role at Gokada will directly contribute to improving the livelihoods of many Africans
Personal Growth: Opportunity to leave your mark on one of the fastest-growing organizations in Africa
The Best Team: Work with a motivated and talented team who have a common shared vision.

Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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