Senior Strategist – Media Planner

February 7, 2022

Job Description

Myrtle Management Consultants

Myrtle Management Consultants  – Our client is a Marketing and Brand Communication Agency with the sole objective of creating cutting-edge Brand and Digital solutions that drives visibility and ROI for organizations. They have a mission to support brands to tell engaging stories and build a lasting relationship with their communications, clients and stakeholders.
We are recruiting suitable candidates to fill the position below:
Job Title: Senior Strategist – Media Planner
Location: Lekki Phase I, Lagos
Employment Type: Full-time
Job Description

Your role supports the work of the agency as a Senior Strategist-Media Planner you are  the foundation of any creative project and provide the team with information gleaned from studying markets for relevant data.
You need to have the ability to think beyond a project, this critically important, as your role requires you must establish where any plan will take a client. Closely following a brief, accuracy ensures you know both the client and the target market, inside out.
In addition, your role requires you focus on developing cross-channel digital media strategies and managing and optimizing media efforts on an ongoing basis across all digital channels including paid search, display, and social.
Works alongside agency cross-functional teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.
Provide consultation and guidance on various areas of marketing communications (web/digital/social/mobile/TV/Outdoor etc.)
Lead the planning and execution of marketing strategies, campaigns and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, CRM/automation, video and emerging technologies.
Work with account teams to help define scope and recommended approach for marketing and advertisement projects.
Act as the main point of contact to assigned accounts for all assigned client related deliverables.
Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.
Oversees auditing of clients’ existing marketing efforts and develops strategies and tactics for optimization.
Identify key trends and insights to make business decisions.
Ensuring that advertising messages align with client or company objectives
Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
Researching the current media landscape and keeping up to date with the latest media trends
Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
Building and maintaining relationships with clients, advertising platforms and media influencers
Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives
Proactively manage relationships with media vendors and social platforms
Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
Analyze trends and improve media performance based on the client’s KPIs

Qualifications

5+ years of media planning and buying experience with at least one of the following channels: display, programmatic, video, paid social, OTT
Google Ads or Analytics, IAB, Facebook, and other media certification a plus
Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, conversion rate, average order size, etc.
Superior communication skills, both internal and client facing.
Strong quantitative and qualitative analytical skills.
Ability to work effectively with a variety of internal teams.
Effective time management as well as strong organization skills and attention to detail.
Ability to monitor and adhere to budgets and schedules.
Strong interest in technology and digital marketing.
In-depth understanding of agency processes.
Exceptional analytics, project management skills, writing and organizational skills
Ability to work in a fast-paced environment
Proficiency with Microsoft Office, especially Excel
Demonstrate Working Knowledge and Expertise
Excellent interpersonal skills.

Remuneration
Remuneration is competitive.
Application Closing Date
21st February, 2022.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note

Interviews are on a rolling basis to this date.
Only shortlisted candidates will be contacted.

To apply for this job please visit jobs.smartrecruiters.com.

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