Senior Regional Marketing Manager

May 3, 2022

Job Description

William Grant & Sons

William Grant & Sons is an independent, family owned premium spirits company. When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over. These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. We have distilling and bottling operations in Scotland, Ireland, Iceland, India, the US and Mexico and a team of over 2,600 people at 48 global locations.
We consistently win the industry’s top accolades, which are testament to the quality of our liquid, our dedication to our craft and the talent of our people. One hundred and thirty four years on, we are leaders in the international spirits industry and have ambitious plans for growth to ensure our business is sustainable for the long term. William Grant was a true pioneer. He worked with a close-knit team of talented and passionate people to create a legacy that endures and their spirit is very much at the heart of our culture today.
We are recruiting to fill the position below:

Job Title: Senior Regional Marketing Manager

Job Reference: wgrant/TP/132/957
Location: Lagos, Nigeria
Contract Type: Full Time
Job Category: Marketing
Frequency: Annual
Job Introduction

Thanks to the exceptional growth William Grant & Sons has experienced in Nigeria in recent years and with our 5YP ambitions, we are now hiring a Senior Regional Marketing Manager to join the ISMEA Regional Marketing team, based in Lagos, to ensure we win the hearts and minds of our Premium consumers through embedding our brands within culture.
Working with a motivated internal and distributor team, you will be responsible for delivering the Nigeria portfolio strategy and developing locally executable and relevant marketing assets that will establish the next phase of growth for our premium and luxury spirits portfolio.

Main Responsibilities

Work with the Head of Marketing, Africa, Middle East and ISC, Global Brand Teams, and Nigeria Commercial Team to deliver the portfolio strategy for Nigeria, based on category value pools, consumer insight and our ability to win.
Drive brand and investment prioritisation, in line with agreed 5YP ambitions & ensure these are joined up to drive cycles.
Develop, understand and communicate Nigerian consumer insights and clearly articulate the job to be done
Translate Global brand strategies into local brand plans that are locally executable and relevant, consistent with global guidelines and comply with local legislation
Oversee the execution of each local brand plan in Nigeria & work with the WG&S Nigeria Customer Marketing Manager to develop drive cycles.
Drive and deliver deeper insights into the Nigerian consumer landscape and ensure insights are embedded into portfolio strategy development and brand planning.
Develop and Manage local Media & Creative agency relationships to ensure efficiency and optimisation of marketing spend & creativity.
Ensure the measurement and evaluation of key programs and initiatives within Nigeria to ensure their effectiveness and drive continuous improvement

Our Ideal Candidate

You are a Rare Character who will draw inspiration and energy from the dynamic nature of Nigeria and will bring your own unique blend of passion and drive to our regional team.
You have a strong track record of delivering marketing campaigns that drive return on investment and are well versed in measurement & evaluation.
Confident at influencing & negotiating, with strong commercial acumen.
You combine a restless bias to action with an innate desire to always deliver the very best.

Competitive Salary and Benefits.
What We Can Offer You:

We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
Holiday entitlement.
Private Healthcare
Pension provision for local nationals is covered under statutory regulations. Employees contribute 8% of salary, the company contributes 10%.
Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. 
Our Life Assurance cover is a multiple of three times your annual basic salary.
Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
Learning resources to help you be your best self.

Application Closing Date
11th May, 2022.
Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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