Performance Marketing Specialist

August 5, 2022

Job Description

  • Lagos

KoraPay

Korapay is a payment infrastructure servicing a wide band of businesses making local and international payments. We are a marketplace for digital financial services across Africa. Our vision, which is at the core of what we do every day, is to create a world void of digital financial barriers across Africa. We are committed to delivering reliable, secure, and easy to use digital financial solutions to every single customer with a guarantee that it is improving their lives.
We are recruiting to fill the position below:
Job Title: Performance Marketing Specialist
Location: Lagos, Nigeria
Department: Marketing
About the Role

The ideal candidate should have experience in SEM and is highly motivated to continue learning and growing in this field.

What You’ll Be Doing

The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search and display platforms.
You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns.
When needed, you will plan traditional media buys as well.

In collaboration with cross-functional teams, you are essential to ensuring that integraquired to:

Plan and execute Kora’s paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points
Manage Kora’s MarTech stack that helps connect our marketing activities to business growth
Share insights from key tracking tools that will inform updates to our marketing strategy
Create informative and high-converting always-on PPC ads.
Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return.
Oversee growth in performance to meet Kora’s OKRs.
Report on key performance indicators and lead-generation initiatives
Map ad formats to advertising objectives.
Explore new opportunities and experiments to drive business growth.
Test new channels and trends to build credibility for Kora.
Be active in the process of building marketing budget, recommendations and pitch decks.
Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly.

Requirements
You are qualified if you:

Have 3+ years experience in performance marketing
Are proficient in deriving insights from data, fluent in slicing/dicing data
Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite
Have good knowledge and experience in retargeting/remarketing and general tag management
Are proficient in the use of Google AdWords and Demand-side Platforms including Eskimi, Admaven, Taboola etc.
Are proficient good Google tags manager, mixpanel and other relevant marketing reporting tools.
Can leverage data, analytics and consumer trends to drive actionable insights and recommendations.
You are goal-oriented and have excellent communication skills.
You are curious, a strong team player and a problem solver.

Benefits

Health Insurance
Sponsored and Tailored training
Paid Parental Leave
Paid Time Off
Flexible Work Style
Internet Allowance
Annual Performance Bonus
Pension Plan
The opportunity to work with a highly collaborative team-building something great!

Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit apply.workable.com.

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