Marketing Lead

July 14, 2022

Job Description

  • Lagos

an Upcoming and Trail-blazing Radio Station

An upcoming and trail blazing Radio Station is looking for experienced candidates to fill the position below:
Job Title: Marketing Lead
Location: Abuja
Job Description

The Marketing Lead will work with a team of marketers from the parent organization as well as freelance marketers to develop the station’s marketing strategies and contribute to creating integrated marketing campaigns to promote the brand.
This role is a varied one, and includes planning, advertising, public relations, event organisation, sponsorship, and research.

The Marketing Lead will be expected to perform the following functions:

To conceive and develop efficient and intuitive marketing strategies for the station.
To conduct market research and analysis to evaluate trends, and determine the station’s target audience needs.
To communicate with target audiences to build and develop customer relationships.
To create awareness and develop the station’s brand
To source for advertising opportunities and produce creative content, including videos and blog posts.
To develop relationships with key stakeholders, both internal and external.
To initiate and control surveys to assess customer requirements and dedication.
To develop creative briefs and ensure that marketing output is characterized by the highest creative standards.
To stay abreast of technology trends and use this to contribute ideas to the station and the parent organization.
To collaborate with graphic designers, web specialists, and other technical team members to create successful marketing campaigns.
To initiate marketing tactics and techniques and develop strategically placed advertisements to reach niche demographics.
To centralise and spread marketing best practices and to plan, develop and execute multi-platform campaigns, including print, TV and digital for the station.
To use statistics and other tools to track the effectiveness of existing marketing strategies.


A Bachelor’s Degree in Marketing, Business Administration or any other relevant discipline is essential.
A minimum of ten (10) years’ proven experience as a marketer in a corporate organization, especially a radio station.
Good understanding of market research techniques, data analysis and statistics methods.
A track record of developing innovative marketing campaigns.

Essential Skills:

Excellent communication and people skills and the ability to work with a team and as a member of more than one team.
Strong organizational and time-management abilities.
Creativity and commercial awareness.
Ability to anticipate the challenges and opportunities which arise from market place developments and translate these into a coherent medium to long term strategy for the station.
The ability to work flexible hours and on weekends as required is essential.

Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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