Marketing Consultant

August 30, 2022

Job Description

  • Lagos

Elephant Healthcare

Elephant is a health technology company tackling the biggest problems in global healthcare. Founded by doctors in 2018, our team has grown from humble origins to more than 100 people with offices in Nairobi, Karachi, Accra, Islamabad and London.
Elephant's platform digitises clinics, connects patients to their health system, and empowers nurses and doctors to deliver care. We believe that technology has the power to transform, and our goal is to create a universal healthcare system, powered by data, that enables personalised, high-quality care for all.
We are recruiting to fill the position of:
Job Title: Marketing Consultant (Nigeria)
Location: Abuja, Nigeria
Reports to: VP Marketing
Role type: Contract, ideally 40 hours per week
Project duration: 3 months, with possibility of extension
Details

We are looking for a talented Marketing Consultant to join our team and create immediate impact.
If you are a Marketing professional who can bring strategy, execution and passion to our ambitious mission and growth, keep reading!

Role Overview

We are a small, ambitious team, intent on building a world-class marketing engine to bring the Elephant brand to life, drive demand within the market, and amplify the voice of our customers.
We are looking for a Marketing Consultant with 4+ years experience in marketing at high-growth, fast-paced organisations, preferably in healthcare or insurance, and/or who is familiar with selling into the public sector within Nigeria. The role will report directly to the VP Marketing (based in the UK) and work hand-in-hand with the Nigeria-based Sales & Ops teams plus our PR agency to support our launch in Abuja.
Our ideal candidate will have a clear POV on the marketing strategies that will be most successful in Nigeria, and be comfortable with on-the-ground research & execution. A successful candidate would be a high-performing marketing generalist who deeply understands the Nigerian market, specifically in Abuja, and be comfortable communicating findings to all cross-functional stakeholders.

What You’ll Do

Report directly to the VP Marketing, working closely to create & execute the Elephant marketing strategy in Abuja and drive insurance registrations for FHIS (the FCT state-sponsored insurance scheme) as part of our co-marketing efforts
Work closely with in-country team in Nigeria to conduct field research eg. deeply understanding the end-to-end insurance registration process, including operational pain points, current FHIS marketing efforts and any blockers that prohibit seamless enrolment
Be comfortable speaking to patients within healthcare facilities to understand why they would or would not purchase insurance & report findings back to the UK-based marketing team
Identify marketing channels & execute media buys and/or organic opportunities that would help drive enrolment and/or create a faster registration experience, eg radio, TV, OOH, in-clinic signage, digital marketing
Source & project manage local production partners and/or designers to deliver best-in-class, localised B2C marketing materials
Handle all localisation efforts, making sure external marketing collateral is translated into appropriate local languages (eg Yoruba) and meticulously quality-checked
Act as a guardian of the brand, ensuring that all materials and collateral produced in-market uphold and elevate Elephant’s brand across all channels
Source relevant local community events where patient sensitisation would be beneficial; suggest what kind of registration and/or sensitisation presences should be in attendance
Liaise with Elephant’s local PR agency, packaging together comms materials to support common goal of promoting Elephant’s partnership with FHIS and driving registrations
Conduct additional user research, visiting clinics alongside our Ops team in order to deeply understand the patient and frontline user experience; advise on creative ways to improve common pain points
Lead end-to-end project management for all local marketing activity; this includes strong organisational skills, with proven success making detailed plans, managing timing and contributing to budget tracking
Be a self-starter who is comfortable working independently

Required Skills, Experience and Attributes
Our ideal colleague will be an experienced Marketing Manager or Field Marketer who is looking for their next challenge. We are looking for a strategic mind who gets things done and is not afraid to roll up their sleeves and get into the details.
Essential:

4+ years experience in marketing at high-growth, fast-paced organisations, preferably in healthcare, insurance, or is familiar with selling into the public sector within Nigeria.
Strong business acumen and industry expertise in B2C marketing to Nigerian audiences, specifically in Abuja
Experience with market research and/or gathering customer insights via on-the-ground investigation, eg is willing to go directly to the source to find accurate information
Team player who is willing to be in the weeds and get things done, but can also think strategically and input into business plans
Motivated self-starter with excellent communication and organisation skills, with strong attention to detail
Comfortable managing several workstreams simultaneously while maintaining grace under pressure
Both creative and analytical skills, being able to think outside the box and suggest solutions to complex problems in the healthcare ecosystem
Experience creating brand and marketing collateral, ideally with B2C campaign experience
Must be comfortable working in Google Slides, Docs and/or PowerPoint, Word to create slide decks or written documents
Excellent communication skills, both written and verbal; comfortable speaking with key stakeholders internally and externally
Be kind, candid and good humoured with strong interpersonal skills and ability to manage relationships inside and outside of the business.

Desired:

B.A. in Business, Marketing, or a related field or equivalent work experience
Nigerian business experience, either working with or in healthcare, insurance, or related industry
Experience working with dispersed, International workforce across time zones
Experience in a client-facing role, requiring excellent presentation skills
A strong network of local marketing professionals and/or support, including local agencies, freelancers, photographers, or videographers
The ability to be agile and ruthlessly prioritise competing initiatives
Multilingual in Yoruba, Hausa, or Ibo.

Benefits

The starting pay is N153,000 – N300,000 per month depending on experience.

Our benefits include:

21 days of paid holiday, plus public holidays
Enhanced sick leave
Enhanced parental leave
Private medical insurance
Paid employee referral scheme.

Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit jobs.workable.com.

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