Market Development Manager

July 28, 2022

Job Description

  • Lagos

Epson Europe B.V

Epson Europe B.V. is a global leader in imaging technologies. We make things that help people and businesses see the world a little differently. We’ve created an array of award-winning products for consumer, business, government, medical, finance and retail markets across the world. Our factories, based across the globe, manufacture a range of products that includes printers, scanners, projectors, point-of-sale terminals, smart glasses, GPS sports monitors, heart rate activity monitors and industrial robots.
We are recruiting to fill the position below:
Job Title: Market Development Manager

Location: Nigeria – NG Home Office
Function: Sales
Job Level: Experienced
Job Summary

Based in Lagos When it comes to your career it's important to think about your future and decide if the direction you’re taking is the right one for you.
Time to focus on what’s important: exceptional results, lasting partnerships, fresh approaches and incredible opportunities.
Here at Epson we’re committed to giving you the support you need to build the career you want.
To find your own path and to discover your future. What matters most are our people and we’ve created a workplace that we believe can work for you.
Working in Nigeria and developing markets you will be responsible for emerging territory’s growth, this role is designed to capitalise on opportunities for demonstration, training and showcasing Epson products.
You will be Epson product evangelist for the region. The Market Development Manager role will provide demonstration and training support on all Epson products to market.
The role will need to understand the customer/partner requirements, align and put them in scope with Epson’s product portfolio to provide demonstration, training and support and identify new market and business opportunities.

Key Responsibilities

Develop and maintain a market development strategy, including a detailed market analysis (TAM, SAM, SOM) and a mid-term business plan
Define a clear value proposition and product positioning for specific segments/regions/channel partners and create the whole Go-to-Market strategy for new product launches
Develop direct contact with key targeted end-users and identify opportunities for business development across designated markets
Coordinate closely with the Product Management teams to develop innovative and impactful collateral materials that communicate the value proposition to specific segments/regions
Follow market trends, visit relevant industry events and maintain relationships with key industry partners and customers
Develop an understanding of the market across a broad range of vertical B2B sectors relevant to the designated product group and develop appropriate propositions for Epson products to address these markets and customer requirements. Delivering more value to customers through optimally defined profitable solutions
Recruit value-adding partners onto our +Plus Partner Programmes within specified criteria and motivate them to build a profitable business based on Epson products
Be the first point of engagement for end user enquiries
Implement an active programme of demonstration/training for key end-users
Take an active role at demo exhibitions and events to maximize customer engagement for the designated product group
In conjunction with the sales team, formulate a product/system proposal delivering more value to customers at better margins through optimally defined solutions
Co-ordinate the feedback of information and market intelligence to sales and Business Management to support the development of a balanced pipeline of opportunities for the business

Qualifications / Knowledge, Skills & Experience

Ideally educated to degree level in a technical specialty.
The Market Development Manager must have specialist knowledge in the markets and products for the market they will be investigating
Must have the ability to identify the opportunities and the analytical skills to interpret and translate this data/information into a comprehensive market approach
Must have strong communication skills to convince stakeholders both internally and externally and be the focal point to get the consensus on how to approach this market.
Must understand channels and other partnering to define the most effective route to market for new products.
Computer literate in Windows server environment
Outstanding presentation and communication skills both verbal and written.
An innovative, but logical approach to problem-solving with a solution orientation.

Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


Hi there 👋
It’s nice to meet you!

Sign up to receive awesome content in your inbox.

We don’t spam! Read our privacy policy for more info.