General Manager – West Africa

July 15, 2022

Job Description

  • Lagos

Out There Media (OTM)

Out There Media (OTM) is a leading global mobile advertising company that uniquely links mobile operators with advertisers via its proprietary, award-winning technology, Mobucks™. The company’s platform enables operators to become a substantial player in the digital ad space and unlock significant revenue streams for them, and brands and agencies to reach their audiences, in a highly targeted manner, leading to unprecedented levels of consumer engagement. Clients include Fortune 500 companies such as MTN, Vodafone, Starhub, Zain, Unilever, Pepsi, Nestle, L’Oréal, Coca Cola, P&G and many more.
We are recruiting to fill the position below:
Job Title: General Manager – West Africa
Location: Lagos
Job Description

We are growing our team in West Africa and are looking for an enthusiastic, driven, motivated, dynamic and well-connected senior executive coming from the mobile industry to undertake the role of General Manager (GM) and lead our West African business.
Fully customer focused you will leverage your strategic thinking and your leadership skills to manage the regional business, drive sales growth, while working closely with OTM’s clients (mobile operator partners, and brands and agencies) to achieve OTM’s vision, mission, and long-term goals in the region.


Overall management of the West African region with quarterly reports to the Management Team of Out There Media on regional performance, financial budgets, business goals and strategic planning;
Responsible to drive integration projects through to successful completion, utilizing your expert knowledge of project management methodologies and tools and acquired experience of technology solutions within the mobile industry.
Responsible for the regional sales and account management function of OTM for both our mobile operator partners and our brands and agencies clients.
Drive new business development opportunities, while nurturing and growing the network of contacts within the industry to generate business leads.
Build and foster relationships with the key stakeholders within the mobile advertising ecosystem such as brands, agencies, mobile network operators or publishers.
Identify client needs and ensure profitable solution-based selling to increase revenue and create value added client relationships.
Effectively manage the relationships with all clients in the region and mitigate risks to the company; become involved in resolution of any issues at a country or regional level that may have an adverse effect on downtime or client relationships, while at all times ensuring compliance with local laws and regulations, as well as OTM policies and procedures;
Recruit, select and develop a well-motivated and skilled team capable of meeting the strategic demands of the business and market to ensure long term profitability.
Manage performances of staff by motivating, training, coaching, and mentoring. Create a culture for success and performance;
Monitor the market developments and implement operational enhancements to improve market competitiveness by establishing and maintaining service differentiation in a competitive environment.


University Degree(s) in related disciplines (e.g. Project / Product Management, Marketing / Sales, Digital / Mobile Advertising, Business Administration, etc.);
Proven experience in the digital advertising and media industry, in a senior leadership role, working within mobile operators or advertising agencies or digital media companies, and being involved with digital strategy, managing digital advertising projects, digital transformation projects, programmatic advertising, etc;
Strong ties with media agencies and/or mobile operators in the region are a prerequisite.
The role requires:

Clear orientation to drive sales growth by working closely with brands and agencies, mobile operators and other partners;
Solid negotiating and closing skills;
Creative and innovative mindset, able to build commercial growth plans, strategize and drive business development activities that lead to growth;
Structured thinking and organizational mindset. Able to anticipate client needs, foresee potential obstacles and act upon them on-time;
Exceptional written and verbal communication skills. Ability to motivate and successfully lead teams through tight timeframes and simultaneously manage several projects;

Excellent verbal and written English communication skills and ability to travel.


An attractive compensation package and a bonus upon achievement of KPIs, in line with the company's performance and rewards scheme
Working with a stimulating, bright, and international team, within a pleasant environment promoting the freedom and flexibility of expressing your talents
A unique, diverse and multi-national company culture.

Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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