Field Manager

March 31, 2022

Job Description


Smollan – We are a global commerce solutions company. We work at the pivot point where retailer, brand owner and shopper intercept. We help our clients achieve faster and scalable growth through planning, executing, measuring and reporting on all aspects of commerce.
We are recruiting to fill the position below:
Job Title: Field Manager
Reference Number: SMWA-18
Location: Lagos
Work Level: Management
Job Type: Permanent
Job Summary

An operational leader who ensures growth for clients, customers and Smollan by proactively influencing and managing relationships between the client, customers and employees;
Spotting opportunities and providing insights;
Managing the resources required to ensure efficient and effective day-to-day operations; and
Acting as a Smollan people custodian, leader and people manager.

Key Responsibilities and Deliverables
Manage Promotional Activity:

Facilitate the implementation of promotion grids
Ensure field force are informed about time frames for promotions
Communicate promotional activities to field force
Ensure understanding of objectives of various promotions
Ensure POS material is delivered to stores
Ensure sufficient stock has been ordered within required timeframes
Ensure promotional activities have been implemented and maintained
Provide feedback to relevant stakeholders
Monitor competitor’s new innovations
Analyses and manage data integrity (Field comms).

Achieve POP Objectives:

Ensure generic Planograms are implemented
Ensure store-specific planograms and category flows are implemented and maintained
Provide feedback to Clients with regards to forward share changes
Ensure forward share is reflected on shelf as per rate of sale
Ensure market share is reflected in the category
Ensure shelf health is implemented and maintained.

Effective and Efficient Achievement of Targets:

Communicate sales targets to the Field Force
Increase volumes in stores
Identify in-store cross-merchandising opportunities
Ensure stock pressure is applied
Ensure forward share reflects Rate of Sales (ROS)
Monitor in-store pricing
Ensure out-of-stocks are limited
Ensure sufficient ordering of stock on Nominated Order Day (NOD)
Ensure delivery of stock as per Nominated Delivery Day (NDD)
Minimise credit notes
Monitor sales to ensure sales targets are achieved
Drive ad-hoc promotions to increase sales
Develop alternative strategies to increase sales
Ensure timeous promotional activities are implemented
Control Expenses.

Pro-active Operational Excellence:

Manage the resources required to ensure efficient and effective day-to-day operations of store execution
including flexible people and resource allocation
Continuous monitoring of service delivery
Ensure implementation of systems to promote efficiency
Implementation of sales initiatives and value-adding store operations
Ensure all company assets are maintained according to company policy
Manage staff in-store book communication and feedback
Highly effective business insights and execution
Identify and act on new business opportunities
Share information with relevant stakeholders
Effective data collection and analysis
Provide insights for improvements and new ways of driving sales
Plan and implement sales operations for clients and customers based on the analysis of sales data
Monitor and evaluate new innovations
Monitor competitor’s new innovations.

Stakeholder Engagement:

Pro-actively influencing and managing relationships between the client, customers and operational staff to ensure growth for clients and customers
Provide continuous feedback as per client requirements
Compile regular reports to relevant stakeholders
Provide continuous feedback as per client requirements (competitor activities, promotions, ROS, product
recalls, innovations, pricing, planograms, urgent deliveries)
Liaise with customers and depot’s (stock pressure, stock holdings, new innovations, deliveries, credit notes, special deliveries, staff, ROS, price, reviews, category flows, planograms)
Compile trade visit reports
Compile trade contact reports
Compile regular reports to Regional Managers
Conduct review meetings with client
Provide feedback via feedback platform (e.g. IVR/Grapevine/Field Comms/Manual tracking).

Monitor New Innovation:

Inform field force of new innovations
Monitor speed to market
Monitor stock in DC
Negotiate new or existing listings in stores with store managers
Distribute trade presenters to Field Force and customers
Provide feedback to clients
Monitor sales
Manage staff in-store book comm. and feedback.

Effective People Management:

Take full responsibility for performance management of all direct reports, managing their performance in relation to quality standards and agreed benchmarks and objectives, focusing on all aspects of sound people management:
Recruitment and selection, induction and orientation, training and development, rewards and remuneration, succession planning and performance management
Ensure compliance with regards to leave, adherence to dress code, management of health and safety and adherence to staff welfare
Ensure accurate in-store administration, provide updated stocking files and support staff with in-store conflict/issues
Ensure appropriate levels of management and accountability
Motivate, delegate and empower appropriately, enabling direct reports to take responsibility and display creativity and initiative
Ensure effective knowledge sharing
Effective teamwork and self-management
Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
Demonstrate consistent application of internal procedures
Plan and prioritise, demonstrating abilities to manage competing demands
Demonstrate abilities to anticipate and manage change
Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organisational needs
Manage own career development by staying abreast of any technical and industry changes.


Degree in Sales & Marketing / Business Management / Commerce or any relevant Degree
Valid Driver’s license and own vehicle
2-3 years’ sales experience in FMCG environment at a managerial/supervisory level.

Market Related
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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