Digital Performance and CRM Manager (Remote)

February 28, 2023

Job Description

  • Lagos

Busha Digital Limited

Busha was established in 2018 as a digital currency exchange platform where consumers and merchants can trade digital currencies such as Bitcoin and Ethereum. Busha has made efforts to be a trusted company in this domain and ensure that our platform is easy to use, accessible and user-friendly. Our focus is to use innovation and efficiency to build an open financial system. There are a few things we look for across all hires we make at Busha, regardless of role or team. We assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning.
We are recruiting to fill the position below:
Job Title: Digital Performance and CRM Manager
Location: Lagos (Remote)
Employment Type: Full-time

We are looking for a Digital Performance & CRM Manager with a passion for developing solid digital marketing channels across our brand, with constant innovation leading to brilliant execution and overall marketing excellence.
You will be responsible for the management of digital accounts and diversifying the channel mix using paid social channels.
You will work with other designers and cross-functional team members and will rely heavily on both qualitative and quantitative data to make informed decisions.
Your duties may also include training new employees and maintaining open communication with other departments during the design process.


Plan digital marketing campaigns, including web, SEO/SEM, email, and paid ads
Focus on campaign-specific results, and drive the marketing department’s commercial performance
Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs
Identify trends and insights, and optimise spend and performance based on the insights
Develop strategies to ensure that campaigns reach their target audience as effectively as possible
Re-application of best practice
Idea generation and evaluation tools and processes
Focus on driving performance impact mindset and culture when it comes to paid ads and email marketing optimisation
Develop and drive, with commitment and participation from key stakeholders, and markets, the digital marketing strategies including;
Focus on the loyalty, and retention of email marketing strategies
Develop deep knowledge of customer behaviour and insights
Influencing and building capacity to drive effective Paid Ads strategy that delivers brand growth
Ensure appropriate use of data & insight as part of the connections planning process, to understand business challenges and opportunities, and translate them into briefs, as well as predict trends and campaign impact
The ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
Analyse customer behaviour and monitor strategy implementation in real time
Partnering and collaborating across multiple departments to develop and enhance customisations, optimisations, and best practices for the customer experience
Create new strategies to improve the customer experience based on customer analysis generated from email marketing and customer feedback
Ensure that there is effectiveness and efficiency of media and digital A & P spend, through effective monthly spend tracking.

The ideal candidate must:

Have a minimum of 4 years relevant experience in strategy and planning of paid ads and email marketing, preferably within a marketing/agency environment
Be a passionate paid ads marketing expert that has seep understanding of the digital marketing landscape
You are constantly curious about customers: Have a deep understanding of customer behaviour across all media channels and an eye on the future to ensure Busha is always at the forefront of change
Be a confident digital native with proven strategic planning ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey
A strong team player who enjoys working in a fast-paced team environment. Always ready to roll up your sleeves and get things done
Proven ability to craft media planning strategies and activations that have delivered YoY growth
Proven track record for managing funds for ad spends
Excellent written and verbal communication skills
Strong personal accountability for great performance.

Nice to haves:

Excellent analytical and time management skills
A demonstrated passion for the Busha mission
The ability to work effectively with cross-functional teams
Strong problem solving, verbal, written and communication skills
Ability to work independently with minimum supervision while achieving benchmarks
A team player with excellent communication skills
Experience working in Crypto.

Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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