Customer Marketing Manager – Nigeria

July 27, 2022

Job Description

  • Lagos

William Grant & Sons

William Grant & Sons is an independent, family owned premium spirits company. When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over. These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. We have distilling and bottling operations in Scotland, Ireland, Iceland, India, the US and Mexico and a team of over 2,600 people at 48 global locations.
We consistently win the industry’s top accolades, which are testament to the quality of our liquid, our dedication to our craft and the talent of our people. One hundred and thirty four years on, we are leaders in the international spirits industry and have ambitious plans for growth to ensure our business is sustainable for the long term. William Grant was a true pioneer. He worked with a close-knit team of talented and passionate people to create a legacy that endures and their spirit is very much at the heart of our culture today.
We are recruiting to fill the position below:

Job Title: Customer Marketing Manager – Nigeria

Job Reference: wgrant/TP/132/1269
Location: Lagos, Nigeria
Contract Type: Full Time
Job Category: Marketing
Frequency: Annual
Business Unit: BBU
Function/Region: Commercial
Leader: Country Manager
Level: 4B
Job Introduction

Thanks to the exceptional growth William Grant & Sons has experienced in the Middle East & Africa region in recent years, we are now hiring a Customer Marketing Manager to join our Nigeria based team to take our commercial planning and activation to the next level. Based in Lagos, you will be working with a motivated Distributor in the regional market.
You will be responsible for planning and executing the commercial growth drivers in collaboration with the Distributor, that will establish the next phase of growth for our premium and luxury spirits portfolio

Role Purpose:

To own & drive the WG&S portfolio execution at a store level.

Main Responsibilities

Lead for commercial planning and execution across all channels, responsible for developing and delivering the annual calendar of activity that will accelerate brand growth in priority outlets.
Works with the Distributor and the cross-functional team, to identify local market insights from which to create market-relevant growth drivers, sets activation targets and then owns the region-wide drive cycle rhythm to deliver them. 
Rigorously evaluates impact of different growth drivers to identify what works and create a cycle of continuous performance improvement.

Own the Customer Marketing Plan:

Based on understanding of local consumer / shopper / customer requirements, work closely with the distribution partner marketing teams, their 2 trade marketing heads and the WG&S Regional marketing team to create the rolling execution activity plan (drive cycle) that is aligned with the approved brand plans.
Ensure WG&S alignment with the distribution partners operating rhythm.

Execute the Activity Plan:

Ensure excellent portfolio execution with local distribution partners across all priority channels. This will involve the deployment of a flexible and practical suite of tools which will enable the local market to target key opportunities within key channels, aligned to local brand and commercial plans (including visibility items, consumer / brand / shopper activation, in-store communication and customer specific events).
Take responsibility for developing, and delivering on, minimum execution standards for our brands within the focus trade channels and which our aligned with our route to consumer ambitions.
Work with the distribution partners marketing team and the WG&S Regional marketing team to ensure we have the tools needed to deliver on the minimum execution standards.

Manage all Advertising and Promotion Spend:

Raise purchase order numbers, submit distributor marketing invoices to WG&S accounts payable team, ensure spend ties back to planned activity and provide the necessary supporting documentation for quarterly audit checks.
Take accountability for providing superior measurement and evaluation of spend.

Provide Market Intelligence:

Analyse and propose new business opportunities in both On and Off Trade channels and make recommendations on the best course to the Country Manager
Prepare a monthly marketing activity report for the WG&S Regional Marketing Team
Monitor and report on competitor activity and market intelligence, including promotions, prices, deals and evaluate their impact on our brands and plans, making recommendations to respond appropriately

Our Ideal Candidate

You are a Rare Character who will draw inspiration and energy from the diversity of the markets in the region and will bring your own unique blend of passion and drive to our regional team.
You have a strong track record of leading the implementation of diverse and often complex activities across multiple channels through cross-functional teams.
You combine a restless bias to action with an attention to detail that sets you apart.

What We Can Offer You

We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
Holiday entitlement.
Private Healthcare
Pension provision for local nationals is covered under statutory regulations. Employees contribute 8% of salary, the company contributes 10%.
Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
Our Life Assurance cover is a multiple of three times your annual basic salary.
Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
Learning resources to help you be your best self.

Application Closing Date
5th August, 2022.
Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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