Content Partnerships Manager – Entertainment (West Africa)

February 16, 2023

Job Description

  • Lagos

TikTok Nigeria

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Whether you’re a sports fanatic, a pet enthusiast, or just looking for a laugh, there’s something for everyone on TikTok. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
We are recruiting to fill the position below:
Job Title: Content Partnerships Manager – Entertainment (West Africa)
Job ID: Q5538
Location: Lagos
Employment type: Regular
Category: Operations – User ops
About the team

The Content Partnerships Manager Entertainment (West Africa) would be working within the TikTok SSA Operations Team and will be focused on growing the Entertainment partner ecosystem for SSA within TikTok, and specifically focusing on West Africa.
This will be done by working with partners; from media houses to creators to public figures and more.
The goal is to understand and champion the needs of our creators and communities, and build a strong and trusted global brand within the SSA ecosystem, to elevate the TikTok ecosystem through strategic partnerships across entertainment categories and grow our brand footprint in the market.
You will be part of a dynamic team working closely with content programming, marketing, PR, and other core functions.


Build strong relationships with entertainment content partners within West Africa and onboard them to TikTok.
Responsible for supporting content partners from various platform perspectives including training, activation, content creation, and account guidance.
Responsible for monitoring partners' accounts in-app performance and growing their followership.
Work with a regional strategist and related teams to build a proper plan to support the growth of partner accounts, and increase the overall growth of the entertainment vertical within the whole content ecosystem.
Collaborate with various cross-functions to initiate in-app campaigns, including strategy planning and executing the plan with related data analysis.
Work with the team to organize events / offline meet-ups and build content showcases.
Track, analyze, and drive reporting and analysis and optimize the performance of local content partners


Bachelor's Degree or above
At least 3-5 years of experience in partner and creator management with platforms/agencies.
Understanding of the local content partner ecosystem industry, and pop culture; passionate about content and TikTok as a platform.
Existing relationships with both a network of top content creators/ influencers and content partners to lead them toward partnership
Strong account management & time management skills.
Fluent in English and an additional language in West Africa
Ability to take ownership of the whole partner and creator acquisition chain (pitching, acquisition, activation, retention, partnership).
Ability to execute strategies and plans according to management planning.
Excellent communication skills; good at negotiation, presentation, and problem-solving.
Passionate about the incubation and expansion of local content, and content creators
Highly organized and detail-oriented with a proactive work-style
Able to work in a fast-paced and multicultural environment
Excellent communicator in written and verbal

Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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