the Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position below:
Job Title: Coca-Cola Content Manager
Reference ID: R-81095
Employment Type: Full Time
Travel Required: 26% – 50%
Relocation Provided: No
Job Description Summary
What you will do:
Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
Positions the brand for future growth and can ultimately inspire differentiated marketing communications.
Education and Experience Requirement
Bachelor’s Degree required.
5-7 years of experience working in a strategic marketing capacity
Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
Key Knowledge Requirement:
Exceptional written and verbal communication skills
Articulate complex ideas in a clear, compelling manner
Collaborate and build consensus
Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
Lead and shape consumer research
Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
Communicate with both internal and external parties
Responsible for sharing information and influencing others
Analytical Techniques, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Development, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis.
Application Closing Date
31st December, 2022.
How to Apply
Interested and qualified candidates should:
Click here to apply online
To apply for this job please visit coke.wd1.myworkdayjobs.com.