3 Tips on How to Use Social Media to Find Top Talent

You are using social media for recruitment, good, but other recruiters are using it as well. We are now in the digital world, and everything is slowly moving to the internet. Thus, many recruiters have learned that using social media is a great recruitment strategy. This has made the competition to find top talent so fierce. Most times, these top talents might not even be looking for jobs. Thus, making finding them a bit challenging. You must step up your social media recruiting games to find top talent. For this reason, we have put together 3 tips on how to use social media to find top talent. Read on to find out what those tips are.

Related: Social media recruiting tips for recruiters

Benefits of using social media to find top talent

Using social media to find top talent is quite beneficial to the recruiter. Here are some of the benefits:

Access higher candidates

One of the benefits of using social media to find top talent is that it gives you access to higher candidates. The reason for this is that most candidates on social media have the basic requirement that they need to get jobs. Besides, the fact that they are on social media allows them to know about skill trends. This means that they know the in-demand skills and they have already mastered them. Thus, you do not need to spend a dime training them when they eventually decide to work with you. These top talents will not only stay longer at your company but will be more productive as well. 

Reduces the cost of hire

Hiring outside social media can be quite expensive. And you might not be able to get access to top talents of your choice. But, when you use social media to find top talent the process will also be cost-effective. This is because you are not going to spend any money on ads or any other job posting.

Helps speed up the hiring process

Another reason why you should use social media to find top talent is that it helps speed up the hiring process. If you go through the traditional hiring process, it could be tedious and time-consuming. You will need to screen candidates’ resumes, invite them for interviews, and do a whole lot of time-consuming tasks. But, when you use social media, you already have the qualities you want in the ideal candidate. All you need to do is to look out for those with the qualities you want and convince them to apply to your company. This way, you will be able to skip most of the steps in the hiring process, thus, speeding up the hiring process.

How to use social media to find top talent

You now know the benefits associated with finding top talent through social media. To give you an edge over your fellow recruiters, here are some tips on how to use social media to find top talents:

Keyword research

One of the tips on how to use social media to find top talent is by using keyword research. Keyword research is a search tool on almost all major social media platforms. For effective use of this search tool, you should put together the list of qualities you want in your ideal candidate. These qualities could be skills, experience, expertise, or even level of education. Insert these qualities in the search bar, and take a look at the list of profiles that comes up. Then, you can click on each platform one after the other to see the profile of the candidate that perfectly fits what you are looking for.

If you could not find any, then you can change the keyword you inserted and repeat the process. Continue with that process until you are satisfied with the profile that comes up. Then you can connect with such candidates and you can move forward from there.

Join industry-specific groups

Another tip on how to use social media to find top talent is by joining industry-specific groups. There are various industry-specific groups on each social media platform. Many top talents hang out on these groups. For instance, there are engineering groups on social media, where top talents in the engineering industry gather. The reason why they join industry-related groups is to share ideas amongst themselves. So, you, as a recruiter, should ensure that you join these groups. When you join groups like this, you will be able to get access to different top talents in the field. Once you see the one that fits what you are looking for, connect with them and introduce your company. Joining industry-specific groups is the easiest and fastest method of finding top talent.

Read: Recruiting strategies to attract passive candidates

Follow your networks

Social media platforms are not just there for decorations. You need to use it and use it effectively. One of the effective ways of using social media platforms is by following your networks. Thus, another tip on how to use social media platforms is to follow your networks. This tip is especially useful on LinkedIn. As you are searching for top talent, most of them are also searching for top recruiters. Because of this, they send out connect requests to top recruiters. So, you should ensure you accept connect requests and also follow your networks. However, be careful of who you connect with on social media. Check their profiles to know whether you have some things in common. This is because a lot of bad things are happening out there. So, it does not hurt to be careful a bit. 

Final thoughts

The world is gradually becoming a digitally-connected world. So, social media is now an effective channel for recruitment. With social media platforms, you will get access to top candidates. Besides you get to speed up the hiring process and reduce the hiring cost. Many recruiters are now using social media to find top talent these days, you need to step up your game to stay ahead. These tips on how to use social media to find top talent are sure to help you recruit the best of the best. All-in-all, networking is essential for the effective use of social media platforms to get top talent.


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