How to Sell Yourself In A Job Interview

It is essential that you sell yourself in a job interview. You have probably heard this advice over and over again and you are wondering what it means. Well, selling yourself in an interview means that you are showing the interviewer that you are the best fit for the role. Many job seekers do not know how to go about it, and it might seem overwhelming to them. Well, we are here to make things easy for you. Here are some ways you can sell yourself in an interview:

1. Know your audience

If you want to make a great impression in an interview, you have to know who your audience is. Your audience in this case means the interviewer. You need to research who your interviewer will be. This is to help you prepare answers based on who will interview you. For instance, the question a CEO will ask you will be different from that which the HR manager or recruiter will ask you. In rare cases, the interviewer’s details will be sent with the invite. But, if that is not the case, you should prepare for various interview questions to help you ace the interview.

2. Focus on their needs

To sell yourself in a job interview, you need to focus on the company’s needs. Do not make the interview about YOU, make it about THEM. I’m sure you have seen various adverts, those ads don’t focus on the brand but they focus on what you gain from patronizing them. You should also focus on how you can help the company achieve its goals. 

But, how will you do this if you do not know anything about the company or the role? This is the mistake many job seekers make. You have to take your time to research the company to know its goals and its product. Besides, you should also research the company’s industry. This way you will be able to understand them better and tailor your responses to how you can help them.

3. Maintain your confidence

Knowing what to say is important but saying it with confidence is more important. If you want to sell yourself you should maintain a high level of confidence. Here are some things you should take note of;

  • Body Language: you can be saying one thing and your body language means something else. Hence, the need for you to mind your body language. Do not slouch on the chair or avoid eye contact. Slouchy might mean the job does not interest you, and avoiding eye contact might depict timidness which is not good quality. Always sit upright, maintain eye contact and keep yourself from fidgeting.
  • Choice of words: the type of words you use depicts your confidence level. For instance, using words like ‘errm’ or ‘like’ can mean that you do not know what to say. So pay attention to the choice of words you use.

To ensure that you maintain a high level of confidence, try practicing speaking about yourself. You can do this in front of people or in front of a mirror where you recorded your voice. Then make changes where necessary.

4. Familiarize yourself with your resume

One way interviewers keep the conversation going in an interview is by asking you questions from your resume. For instance, they might ask what your job description was in a job you did in XYX year. Giving a clear description of what you did at the job that year will show your seriousness. This is why you need to familiarize yourself with your resume. If you have written your CV long before the job interview, then you should review it before going for the interview.

5. Be specific about expertise and accomplishments

When you are writing your cv, you put your accomplishment in bullet points. However, to sell yourself in a job interview, you should be detailed and specific about your accomplishment. Saying ‘I improved sales by 30%’ sounds better than ‘I help to improve sales’. The former is specific, giving the exact number while the latter sounds generic. So, make sure you familiarize yourself with your accomplishments so that you can speak about them in detail. 

6. Give clear and concise answers

To sell yourself in a job interview, you do not need to give long and complicated answers. You also do not have to divulge sensitive information. The only thing you need to do is to give a clear and concise answer. Make sure that you communicate clearly with the interviewer to avoid any form of misunderstanding. Also, you should resist the urge to ramble by keeping your answers simple and brief.

7. Ask relevant questions

While preparing for interviews, many job seekers focus more on giving great answers. Even though this is good, you should also try to ask great and relevant questions. Almost all interviews end with the interviewer asking you whether you have a question for them. And asking them great questions is a way to show you are excited and enthusiastic about the job. 

Many job seekers complain that they do not know what questions to ask. If you are in this category then you have not done your homework. One great way of coming up with questions is by researching the company and industry. If you have used the company’s product before, this is a great time to talk about it and ask relevant questions concerning the product. While asking questions, you should be careful to avoid the ones that you can easily get the answer to on their website. Sell yourself by asking great questions and you will be set apart from desperate job seekers.

8. Wrap up in a great way

Make sure you wrap up the interview in a great way to leave a good and lasting impression on the interviewer.

Final Thoughts

Planning how to sell yourself in a job interview involves great preparations and practice. Following these tips can help you impress the interviewer, and eventually, you get more job offers. However, while following these tips, you should take into consideration the job and the industry.


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