How to Make Yourself Visible to Employers

how to make yourself visible to employers

Over the years, there have been complaints about the lack of jobs everywhere. Job seekers are getting frustrated day by day because of this. The truth is that there are jobs hidden in the troughs. And before you can get it, you need connections and visibility. But many job seekers do not display themselves in a way that makes them visible to employers. In this article, we will discuss how to make yourself visible to employers. But before we get started, why is it essential to make yourself visible to employers.

Why Should You Make Yourself Visible to Employers?

There are many reasons why you should make yourself visible to prospective employers, and here are some;

  • To stand out: In recent times, there has been a rise in competition in job markets. Therefore, you have to put yourself out there to get ahead of the competition. When you make yourself visible to prospective employers, you are a step closer to landing the job.
  • It opens the door to new opportunities. Whether you are searching for a job or looking for a career change. When you make yourself visible, there is a chance for new opportunities. New opportunities mean growth, so you will be able to grow.
  • Making yourself visible makes you known for your skills and abilities.

Tips on how to make yourself visible to employers

1. Build your personal brand.

Whether you are a job seeker or you are already employed, a personal brand is essential. This is what employees will use to recognize you anywhere. And building a personal brand is at the top of the list of how to make yourself visible to employers. Make sure it showcases your skills. Also, keep it consistent everywhere, whether on your social media, resume, or portfolio. Here are some of the things you should work on;

Professional Picture. 

We cannot overemphasize having a consistent professional picture. The first thing the employer/recruiter notices about you is your picture, so you have to keep it clean. Do not use an image you snapped at a club or ‘owambe’. Ensure you use a professional shot that clearly shows your facial features.

Personal statement 

Just like the summary that you add to your resume. Your personal statement showcases your skills, abilities, and experience. It should be brief, and it should be consistent everywhere you want to use it.

2. Establish a strong online presence

Once you have built your personal brand (how you want people to see you), the next thing is to establish a sturdy online presence. The truth is that when employers start to hear about you or your resume, they will want to look you up. And social media platforms are one of the ways they could get information about you. Here are some things you should do to establish a bold online presence;

  • Enhance your social media accounts and keep them up-to-date. All your social media profiles are vital. Besides, all the information there should be recent. There are cases where recruiters reach out to people on social media platforms even without applying. This is because these profiles showcase the skills that the employer needs.
  • Organize your social media accounts. Make sure all your social media is organized and keep it professional. But, this does not mean that you should delete all your personal life from your accounts. But take a glance through and get rid of any post or tweet that could hinder you from landing your dream job.

            Read: How to Use Social Media to Leverage Job Search in Nigeria

  • Create and optimize your LinkedIn profile. This is a sure way to make yourself visible to employers. If you do not have a LinkedIn profile, you need to create one. If you already have one, then you should optimize it. One enthralling feature on LinkedIn is the “open to work” feature; this can expose you to many opportunities.

3. Network with people

Another tip on how to make yourself visible to employers is by networking. It is a common fact that connections help you land a job faster. When you network, you get access to hidden opportunities. This is because some companies might not put out job advertisements; they might get recommendations as to who to hire. So you need to network to make yourself visible. How do you go about it;

  • Have a list of companies you would like to work with. And since you have established a strong online presence, you can follow them online. Engage them with relevant comments. You can also contact them to find out about job openings. But, you should not spam them with emails or messages.
  • Another way in which you can network is by attending seminars or conferences in your field. This might cost you some money, but you need to have the right connections to land your dream job. Read more about networking here.

4. Write a compelling resume.

This tip on how to make yourself visible to employers is specifically for job seekers. If you are applying for a job, the first thing that the recruiter comes across about you is your resume. So, you should actually take your time to craft a compelling resume. You should research a company before you write your resume. This will help you craft a CV that is specific to the company.

But, make sure you keep your resume short and straight to the point. Nobody has time to read a long and boring CV. Write a compelling summary, and highlight your skills and experiences. 

5. Stand out during interviews.

Another tip on how to make yourself visible to employers is to stand out during the interview. And how do you do this? By ensuring you leave a lasting impression on your interviewer or employer. You have to prepare well for the interview to avoid common interview mistakes. Also, research and get to know the company and the industry well; this will showcase your interest in the job.

Final Thoughts

So, here is how to make yourself visible to employers or prospective employers. Once you follow the tips here, you will realize that job search is not as challenging as it seems.


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